Facebook have recently announced that as of January 2015, they will be harshly penalising brands for posting excessive promotional marketing content.
Being able to utilize Facebook as a means of sales prospecting is becoming more and more difficult each month. Facebook will slaughter organic post reach for brand pages; however, there is a light under the tunnel for you marketing masterminds: high quality content marketing.
In order to be successful on Facebook you will be required to provide high quality content that will naturally interest Facebook users about your business.
PurpleFruit are going to share with you some of our secrets on how we personally create successful content marketing on Facebook:
Too much information will bore the user and send them into an information boredom overload. You don’t need to post an entire synopsis of the content that you’re linking to on Facebook. Posts that are approximately under 250 characters are 60% more likely to result in engagement.
Keep it simple and provide a quick rundown of what your content piece is about and why its valuable. Do not expand. Clear and concise is the key.
The honest truth may ring painfully in your ears, but it’s time to face the facts – with Facebook carrying out stricter penalties for organic branding it’s almost impossible to achieve results without upgrading to paid advertising. Promoted posts are a great way to target potential customers as you can create a custom audience by uploading an opt-in email list. This allows you to specifically target users who have an existing relationship with you. This will result in more engagement and their actions will be visible to users in their Friends Network.
If you have a great piece of content that you’re proud of, show it off and promote it! You can do this by creating a large Facebook cover photo that’s visually appealing and most importantly displays your content.
Fortunately for you and your readers, Facebook is no longer accepting boring salesy content. If you are looking to promote your business or to showcase your new products, you are probably best restricting those posts to paid ads.
Many experts in the industry are debating whether Facebook marketing is dead and buried. Some argue that Facebook is just separating quality content from classic promotional content. Many businesses will struggle to adapt, however, those who attempt to adapt will in fact, face the opportunity to create creative storytelling content. This will perform substantially well on Facebook as you will be creating resources that will perform well across all of your marketing efforts.
Make your readers feel special by posting content that is exclusively for fans of your business and you will likely see your content grabbing more attention than usual. Everybody likes to feel special and by having Facebook fans who feel they are part of an exclusive group will make them believe that they are getting a special deal that nobody else can get. This will make them more susceptible to buying your offer/product.
A Bit of advice from the PurpleFruit Geek…
Inbound marketing has been hugely popular for years, with cheesy and overly promotional sales scripts. Facebook are reinforcing stricter rules and harsher punishments for marketers that continue to do this, creating a demand for quality content that educates, entertains and engages.
These are dark days for marketers on Facebook, but your quality content could be the light at the end of the tunnel!
If you would like further advice on marketing strategies and how we can help all you need to do is give us a call – were here to help!