Stage1 Understanding the Concept
Is about understanding the concept, working with you to ensure you are sending the correct message through the correct medium, that the information fits and the call to action is one that will work.
Stage 2 Deliver Targeted Content
Is focused around your data. How accurate is it, how is it being developed, expanded and grown. Using behavioral and segmentation queries to deliver targeted content to individuals works well, but involves maintaining and developing your contacts throughout your campaigns. PurpleFruit will help you build and developed your own opted list.
Stage 3Design and Content
The design and content of your campaigns. Effective design needs to look amazing, feature attention grabbing content that generates interest and displays correctly across browsers and preview panels. Our experienced design team can generate campaigns that capture your readers attention, driving them to hot-spots within the email as well as making your brand stand out and look professional.
Stage 4 Heavy emphasis on best practice
Focuses on delivery, something we do better than anyone else. Our dedicated servers are well known by ISPs and we put a heavy emphasis on best practice, spam-free, ethical sending. We will send your campaign out for you, using tested subject lines that work for your business model and a historical evaluation of the best days and times to reach your customers.
Stage 5 Reporting and analysis
We will deliver you the reports, as well as go through them, analyze them, provide recommendations and discuss ways to improve results for future campaigns. Our experience really comes into play here and this analysis will form the basis of the next campaign, strengthening your marketing efforts and ensuring you continue to develop your customers and produce effective emails that generate business and increase awareness.