What Email Can Do

What email marketing at PurpleFruit Marketing can do

Cross Selling

Email marketing permits you to promote each part of your business, by tracking email links to your website. The platform can record the links that consumers are clicking on and produce prospect records for your team. The platform will let you record this as behavioral action, and permit you to utilize this information to update/grow your database and make new mailing list to focused and target future campaigns.

Promotions

Email is a rapid and a very efficient way of distributing promotions to consumers, offering a selection of call to action, ranging from guiding customers to a website, completing a form or making that first phone call. The majority of customers will opt-in for email based campaigns as they are very easy to receive and act upon.

Newsletters

Email newsletters are a fantastic way to keep consumers informed with your company’s news, services and products. Anything new or interesting will engage your audience and improve communication and business openings. Email lets the reader mark their interest through interactivity, and with the capability to monitor the links that the consumer clicks on for more detailed information

Data Cleansing

The frequent sending of email communications will automatically keep your data clean, by removing non responsive addresses or consumers who show a lack of interest through inactivity or unsubscribing, keeping you and your customers happy

Surveys

Creating surveys is easy,it gives you the functionality to capture customer data and information to populate your records for future activity. Stay in tune with customer interests and desires, create engaging surveys and forms. Really drill down into what matters to your customers and subscribers, find out how satisfied with your services they are. Then evaluate and review your finds with graphs, pie charts and tables.

Incentive Referral Schemes

Capturing data is simple, and incentivising customers is a fantastic way to get customers to engage. Requesting few email addresses of people your customers may feel your services are relevant, offering the chance to win or gain will help to grow your database. Being able to record entrants for the prize draws or personal referral allows you to contact new customers mentioning the name of the referee.

Brand Awareness

Delivering regular, branded communication to consumers, at steady intervals, improves the awareness of your business.

Subscriber Signups

The PurpleFruit platform will automatically generate your own unique code for you to add into your website. A sign-up will populate recipients straight in the relevant database.

Automated communication

A fantastic way to automatically deliver customers replies,automatically generate warm prospect lists for your sales team. Create complex and focused campaign with promotions using triggers. As an example emails that increase discount levels as the campaign progresses.

Behavioural Querying

Record how consumers interact with your emails,helping you to comprehend their wants and engage their needs. Use this information for future campaigns, prompt sales calls or opinions to help enhance your business.