Multivariate Testing – A/B but better …

Superior AB Split Testing allowing you to compare up to 26 campaign versions and automatically send the best
Boost your conversions by testing different email elements for best results

Testing is the best way to optimize

Most seasoned marketers understand that testing is the best way to optimize your email campaigns for highest number of conversions.
Multivariate Email Testing

The PurpleFruit Multivariate Email Testing is a little like to A/B Testing but Multivariate can test up to 26 splits.


Subject Lines
Time of Day Sent
Our Multivariate email testing makes it simple. Just pick the number of splits, setup the campaign and send. The best version, based on the metric you chose, is sent automatically to the rest of your subscribers. Be sure that your campaign is optimized for the very best results!