Genuine Solutions

Ecommerce Platform

The Challenge

Genuine Solutions is one of the UK''s largest distributors of mobile phone accessories, stocking more than 8000 individual product lines.

The Company became rapidly successful with more demand for their products in such a short period of time. It became evident that in order for the company to increase product awareness and sales, they must take their product range online.

The Purple Approach

Firstly, we needed to identify the current internal system set up and find out what we needed to do in order to improve this area and move forward.

Internal System

It was evident to see that the system had no photos or user friendly descriptions of their products; the product was simply annotated with a unique internal product code that no customer would have been able to understand.

The mammoth

To improve and amend this, we undertook the mammoth task of gathering and creating user friendly descriptions, images and product specifications for almost 80% of their entire product range.

Product Compatibility

Now that we had this information collated we were ready to take on the next challenge of product compatibility. This involved building a standalone product compatibility database for over 5000 mobile phone handsets on the market that would pull in the GS stock list alongside the most current mobile phone handset on the market.

Custom scrape tools

We used custom scrape tools to allow us to collate the most popular handset information and to directly upload it onto the database. Any remaining information required could be manually updated. Once this task was completed, PurpleFruit had managed to create Genuine Soultions’ first ever product compatibility database.

Live product feed

The challenge was not yet complete; we had to lastly offer the customer a live product feed. This involved working with a diverse portfolio of customers who all use different platforms, and the ability to create their very own custom API.

Results
PurpleFruit predominantly created an online presence for Genuine Solutions that reinforced the following:

> Increase Product Awareness
> Reach out to a wider audience
> Cost Effective
> Accessible to consumers 24/7
> Increase sales

A visually stunning and cutting edge Magneto website with a standalone product compatibility database was created that boosted sales and product awareness instantly.

Additionally, the API that was created allowed a backend interface for Genuine to admin xml feed that included reseller costs and the ability to turn accounts and products on and off from the interface, as well as being able to control the reseller markup.

The whole GS team would like to say a big thank you to the PurpleFruit guys, you have truly revolutionised the way we sell online, we couldn't have asked for any more.
Alex McBride, Sales Director | Genuine Solutions